CASE STUDY:
KEEP CALM AND CARRYOUT CAMPAIGN
BACKGROUND
At the start of COVID, many restaurants and businesses were struggling to find their own "new normal". That's when we decided to do a Keep Calm and Carry Out campaign for the Michiana area, encouraging residents to support local restaurants.
CHALLENGES
The world was chaos, so reaching decision-makers to get this off the ground was initially something that was a bit of a struggle, especially since we were not about to go see them face-to-face.
VISION
Reaching out to restaurants, media, and local 'celebrities' to help get the word out. Showcasing not only restaurants, but specific restaurant workers and how the COVID shutdown was directly impacting them. We relied on the community to come together, and they did not disappoint!
OUTCOME
500+
Followers within four weeks
60k
Reach on highest traffic post
OTHER CAMPAIGNS:
MORE SOCIAL AND DIGITAL
